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The Business of Judo: Strategies for Financial Success

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"The Business of Judo: Strategies for Financial Success" is a comprehensive guide authored by Rodrigo Silva Duarte, delving into the realm of judo as a thriving business venture. The book challenges the traditional notion that martial arts, including judo, cannot be profitable, and instead, it showcases successful judo clubs worldwide that have embraced innovative strategies to achieve financial success. Readers will explore various topics, including budgeting and financial planning, revenue streams such as membership fees and sponsorships, marketing and promotion strategies, building a strong brand identity, and leveraging technology for club management. The book also provides case studies of financially successful judo clubs, learning from Brazilian Jiu-Jitsu and Taekwondo business models, and strategies to overcome common challenges in managing a judo club. Overall, this book serves as a valuable resource for judo practitioners, club owners, and entrepreneurs looking to transform their passion for judo into a profitable and sustainable business venture.

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